Share what music means to you. Discover what music means to others.

Being into music is so much more than how many times you streamed a track. Stereotype is somewhere to share what you love and why it matters, with people who care as much as you do.

A single-click popularity contest has no real meaning. Nothing's ranked on hidden metrics, nothing's boosted, and nothing's built to keep you here longer than you meant to be. Recommendations come from people, so things start turning up sideways again. And listen however you like; community shouldn't depend on which streaming service you use.

Share the records, gigs, and moments that matter to you, along with the context that makes them meaningful: where you were, who you were with, what was going on at the time. The people who make the music, put the nights on, sell the records and write about them are here too, in the same place as the people who love them. And everyone gets to be a fan.

Stereotype is independent. No ads, no engagement targets, nothing that makes you the product.

We're opening the doors slowly

We're letting people in a few at a time, so we can build it with them rather than at them. Leave your email and we'll keep you posted as we progress. You'll be among the first to try it.

— Dan & Hannah

Already invited?

Stereotype is in closed alpha. If you have the password, this is the way in.